Lamar Consolidated ISD is considering getting into the advertising business.
LCISD is looking into placing advertisements on its school buses, but the district is unsure on whether to let an outside company handle the ads or have it done by a group inside the district.
State law allows ads on school buses, and the district is looking at placing a 30-by-90-inch ad on the left side of the bus near the rear axle.
Fort Bend ISD already has advertisements on some of its school buses and is working with a media company – named Steep Creek Media – to work with placing the ads on its buses, website and newsletters.
According to the FBISD website, the advertising program could bring in hundreds of thousands of dollars, which would be used for teacher raises, instructional materials and facility repairs.
But LCISD trustees appears to be sour on the idea of putting ads on their buses.
At last month’s board meeting, board member Jon Welch wanted numbers from the Texas Department of Transportation about accidents involving school buses with advertisements compared to those buses without ads. But TxDOT did not have those numbers available.
Board member Alex Hunt was worried that ads on the buses could lead to more accidents involving students getting on and off the buses.
Board vice president Kathryn Kaminski has already said she is not for ads on school buses, while president Kay Danziger said she is concerned that hiring an outside agency would hurt the relationship the district has with the Lamar Educational Awards Foundation, the nonprofit arm of the district which works with local businesses.
“We have such a good rapport with our LEAF foundation,” Danziger said. “We have many people who support that, and that money goes directly back into our schools and teachers.”
The item was an informational one, and no vote was taken on it.