Rosenberg City Council members know that the Rosenberg Railroad Museum does a lot to attract visitors from all over. And a great way to bring more attention to the museum and city is by marketing its events.
At this week’s Rosenberg City Council meeting, council members awarded the museum $10,000 in HOT funds for marketing purposes.
“Is this done in terms of reimbursement?” Mayor Bill Benton asked. “You advertise, you submit the invoice after you’ve paid it?”
Interim Economic Development Director Jeremy Heath said that was correct.
“And then you give (the receipt) to Jeremy and you approve it contingent to our approval and then (Assistant City Manager) Joyce (Vasut) will sign the check for reimbursement. “So that’s how the process works.”
Benton then asked how the railroad museum markets its events and attractions.
“We’re on the Internet, we’re, of course, on Facebook,” Museum Executive Director Tracy Hobdy responded. “We do Facebook ads, we boost events, we boost activities and things that are going on in the downtown area.
“We are on several mom blogs, which reach a lot of the families in this area. So that may not be bringing them from outside the Houston area, but it’s still important to get us out there.
“We advertise in some national publications — train magazines. There are lot of rail fans that will plan vacations around various museums and depots.
“Newspapers, local magazines, pretty much anywhere we can.”
Benton said it’s important for the museum to get the most bang for its buck.
“Right now, we’re gearing up for the Union Pacific’s Big Boy — the largest steam engine will be passing by the museum on Nov. 6,” Hobdy revealed. “So we’re marketing that, selling some premium photography spots for that.”
Council member Isaac Davila asked who is always at the museum taking pictures of the engines.
“Those are rail fans,” Hobdy said with a smile. “It’s kind of like each engine has its own personality. “We actually have a camera located on our grounds that is part of the rail stream. It’s a YouTube channel people subscribe to so they can watch the trains from anywhere around the world. “That gives us publicity as well because it says city of Rosenberg as a location.” Council member Jacob Balderas made a motion to grant $10,000 to the museum.
The motion was seconded by council member Lisa Wallingford and passed unanimously.