The last Rosenberg City Council meeting, council members allocated $4,762 in Hotel Occupancy Tax funds to the Art League of Fort Bend for marketing purposes.
“The Art League has several events downtown,” Mayor Bill Benton explained. “They had one last weekend and the weekend before that as well. They hope to continue to attract folks downtown and we hope that it will turn out economically as a plus for the city in terms of folks staying the night and making a day or night of it.”
HOT funds are derived from the tax paid by customers of hotels.
Interim Economic Development Director Jeremy Heath said that when people stay in one of the 13 hotels in Rosenberg, a percentage of what they pay goes into the HOT fund.
“We’re very dependent on the HOT fund,” Benton continued. “We want to make sure the HOT fund is not abused. We must keep our finger on it.” The HOT fund currently has $575,000.
“I’m glad we have the HOT fund so we can do projects like this,” council member Jacob Balderas said. “We’re glad to have them.”
In other business, council members granted CAST Theatrical Co. $9,000 for marketing purposes.
“I haven’t seen any of their advertisement or marketing,” council member Isaac Davila said. “Do we know how they spend this money?”
Heath said the troupe brings the city records of everything it does.
“Over the course of the year, we’ll be able to evaluate how they’re spending the money and if it qualifies based on the criteria as to whether or not we reimburse them.
“Now with CAST, they’ve just done a lot of renovations to the building. Their plan is to kind of jump back into the marketplace.
“The committee actually recommended that they label the money marketing because it gives them a little bit more freedom — whether it’s to market the entity itself or if they have any special events or shows, it provides them with more leeway.”
The next Rosenberg City Council meeting will be held Nov. 5 at 6:30 p.m. at City Hall, 2110 Fourth St.