Houston Methodist Sugar Land Hospital recently won a top honor in the 2019 Crystal Awards, presented by the Houston chapter of the American Marketing Association.
The marketing and business development department won first place in the annual competition’s “Social Media Campaign: In-House” category for a multi-faceted program in support of the hospital’s Childbirth Center.
The campaign included e-mail marketing, a unique e-guide for expectant mothers, a landing page for the hospital’s website, digital media advertising, the creation of a photo wall designed specifically for social media photographs, and more.
The program’s theme — “Where the experience is as perfect as the moment” — was designed to showcase the Childbirth Center’s many unique amenities, all of which contribute to a memorable experience.
“Our message was tailored specifically for millennial moms, who view pregnancy as more than just childbirth — it’s a journey that includes everything from tours and classes to social media opportunities,” said Leena Taneja, director of marketing and business development.
“Thanks to the work of our team, we were able to deliver that message in a fun, creative and informative way through a variety of platforms to achieve the project’s objectives.”
The campaign was unveiled during an ambitious physical expansion of the Childbirth Center and related women’s health facilities. The hospital was able to limit the impact of construction and keep the Houston Methodist Childbirth Center at Sugar Land a top choice for new moms.
“All of us at Houston Methodist Sugar Land know first-hand the value that our marketing and business development team delivers, so it’s especially gratifying to see their efforts recognized and honored by their peers,” said Chris Siebenaler, regional vice president and CEO of Houston Methodist Sugar Land. “The Childbirth Center campaign was an important component of our overall marketing in 2018 and I’m proud of the team for their ideas and execution.”
The Crystal Award is one of Houston’s most prestigious marketing honors. More than 600 local marketers attended the awards banquet, held May 23 at the Bayou City Event Center.